ABOVE ALL THINGS
FALL 2024 INDUSTRY PROJECT: ABOVE ALL THINGS
UNT CACS x ABOVE ALL THINGS | PROJECT MANAGER
The University of North Texas College of Applied and Collaborative Studies partnered with Above All Things to enhance its online and social media presence.
We conducted a comprehensive assessment of Above All Things' online presence, including website usability and social media analytics, to identify areas for improvement and increase community engagement by 25%. We collaborated with multiple teams to define target audience demographics and created a tailored outreach strategy using digital tools such as Google Analytics, Canva, and Hootsuite.
My Role: Data and Research Analyst
One of our final deliverables showcased a summary of our research for Above All Things to advance their social media presence.
Dr. Pamela Bracey (workshop professor) and my cohort at our Kick-Off Meeting:
Evan Frewin, Hunter Wellington, Carter Westdyk, Preston Mao, Ayden Bowie, and I